Aesthetic Apparatus: http://www.aestheticapparatus.com/products.php?subsection=Art%20Prints&fs_page=1

a. Selection decisions: This is a commercial site, so their selection decisions are entirely based on consumer traits and what they���re most likely to buy. A recent post reads: ���The now almost famous Aesthetic Apparatus Kindling & Litter-box-liner Sale will offer the public a rare chance to buy SLIGHTLY damaged or misprinted posters (most people cannot tell what is wrong with them) for the AMAZINGLY STUPID low price of FIVE AMERICAN DOLLARS. These prints sell on the Aesthetic Apparatus website for $20. So, it is indeed a wonderful value and also gives music fans another chance to buy the poster they drunkenly forgot to pick up at the show and may now be sold out. And, of course, non crappy, full price prints will also be available along with art prints, t-shirts and random trinkets produced by Aesthetic Apparatus.��� This is one example of the types of posters, t-shirts, and trinkets with their designs which are made available online to consumers who may have missed the chance to buy them in person at a show/event. All of their prints are signed and numbered in limited editions. They have consent and agreement with bands and management.

b. Metadata: The viewer has the option to click on ���Products,��� ���Portfolio,��� or ���Particles.��� When s/he clicks on the ���Products��� link, there is a list of thumbnails with the titles of the poster/product underneath and a tab labeled ���Purchase.��� If you click on the thumbnail image, a separate window comes up with a detailed scan of the product, giving the dimensions, subject matter, a brief description/narrative, and media/method of printing in a right side bar. Here is also represented a ���Purchase��� tab. The description/narrative is interesting as an aspect of their site as a whole ��� it���s a blurb about the inspiration behind the product (the ���why it was made��� rationale). Since these products have to do with fans of bands and people who attended shows, these narratives are an important part of the sale. ���Particles��� has news postings in a blog format, the company���s biography, FAQs, recognition, and a contact tab.

c. Characteristics of the objects (in the exhibition) and the exhibition as an object: One can choose to scroll through the thumbnails by clicking on the page numbers at the top of the page, ���next��� at the bottom of the page, or a gigantic arrow at one of the sides of the page. Or one can go through the separate window of more detailed, larger scans by clicking ���next.��� One can go directly to product portfolios, which are separated by media or purpose (identity, posters, print, illustration, clients, and samples). In this way, they offer many access points for a variety of users in order to maximize product sales.

d. The intended audience: Consumers, show/music event attendees, art poster collectors, music/art poster enthusiasts, even those conducting research on the interaction between contemporary art and music, posters, or graphic design. It could also be used as a site of inspiration for graphic designers and screen printers. The detail is such that a researcher or graphic designer can gain a sense of texture and ink overlay. This is what they have to say on their ���Biography���: ���Often considered Minneapolis' best totally unknown design super team, Aesthetic Apparatus was founded around 1999 in Madison, Wisconsin by Dan Ibarra and Michael Byzewski as a fun side project from their "real" jobs. Over the years their limited edition, screen printed concert posters have secretly snuck into the hearts and minds of a small, rather silent group of socially awkward music and design nerds. Now, Aesthetic Apparatus is a full time, full-fledged, insanely unstoppable, and occasionally award winning design mega-studio. They will break your heart and drink your blood.���